Most ecommerce reporting is a wall of numbers delivered too late to act on. We treat reporting as a decision-making rhythm — a weekly conversation between operator and brand, anchored in a small set of metrics that actually move the business. Daily for operations. Weekly for commercial decisions. Monthly for the board. Quarterly for the operating model itself.
10
metrics held weekly. Gross sales, contribution margin, CAC, ROAS, AOV, CVR, repeat rate, LTV, payback, inventory turn.
What this discipline
actually looks like.
Daily Operational Dashboard
Sales, ad spend, conversion rate, stock-out alerts, chat response time. The numbers an operator checks before lunch.
Weekly Commercial Review
Cohort performance, creative diagnostics, channel mix shifts, next-week decisions. A standing conversation, not an email.
Monthly Board-Grade Summary
Contribution margin, CAC by cohort, repeat rate, LTV trajectory, channel ROI. The story the founder tells the board.
Quarterly Strategic Recalibration
Revisit the operating model. Test the channel mix. Set the next 90-day plan. The strategic anchor of the engagement.
Core Metric Set
A disciplined 10-metric set: gross sales, contribution margin, CAC, ROAS, AOV, CVR, repeat rate, LTV, payback, inventory turn.
Decision Documentation
Every meaningful commercial decision logged with its rationale. A growing brand memory, not a forgotten Slack thread.
What you get,
week one onward.
Daily operational dashboard with stock-out and SLA alerts
Weekly commercial review with the founder (60-minute standing call)
Monthly board-grade summary tied to contribution margin
Quarterly strategic recalibration session
Cohort-based CAC, repeat rate, and LTV tracking
Decision log capturing every meaningful commercial move
Operates alongside.
Curious how this would
look for your brand?
A Diagnostic Call is the fastest way to find out. 90 minutes. We map your commercial state and outline what an engagement would look like.
Book a Diagnostic Call →
hello@meraki.co
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