Meraki / Services
Twelve services. One integrated operation.
Listed separately for clarity. In practice they operate as a single coordinated motion. Brands typically activate eight to ten of these from the start, with the rest phased in as the operating model matures.
The six layers we operate every day.
Marketplace Operations
Shopee, Tokopedia, TikTok Shop, Lazada — daily management as algorithm-driven storefronts. Listings, campaigns, vouchers, Mall optimization, operational hygiene.
→Performance Marketing
Paid media across Meta, TikTok Ads, Google, and marketplace ads. Funnel-stage architecture, cohort-based optimization, contribution-margin discipline.
→Content & Activation
A content factory shipping 35+ pieces of creative per week, per brand. Short-form video, photography, creator content, editorial direction.
→Live Commerce
A daily livestream operation. Trained hosts, scripted segments, conversion discipline, real-time diagnostics. The most underestimated channel in Southeast Asia.
→Commerce Operations
Customer service, fulfillment coordination, order quality, promotional hygiene, platform health. The unglamorous layer where compounding actually happens.
→Reporting & Analytics
Daily dashboards, weekly commercial reviews, monthly board-grade summaries. Reporting as a decision-making rhythm — not a wall of numbers.
→Six adjacent capabilities that complete the operation.
Ecommerce Strategy
Commercial thesis, channel mix, growth model. The strategic anchor that frames every operational decision.
TikTok Shop Activation
Setup, content velocity, live commerce. The fastest-growing channel in SEA — operated as a discipline.
Shopee Operations
Campaign architecture, vouchers, Mall optimization. Deep marketplace fluency, not surface management.
Creator & KOL Activation
Sourcing, briefing, managing at scale. A flywheel — not one-off content purchases.
Fulfillment Coordination
Inventory flow between brand, 3PL, and marketplace warehouses. Stock that doesn't run out during campaigns.
Performance Optimization
Conversion rate, AOV, repeat rate engineering. Where 1% lifts often outperform 20% more ad spend.
Choose the tier that
fits your stage.
Activate
For early-stage brands establishing their commerce foundation.
ScopeMarketplace setup, TikTok Shop activation, foundational content production, paid media launch, weekly reporting.
6–9 MonthsOperate
For mid-stage brands ready to professionalize their commerce operation.
ScopeFull marketplace operations across platforms, live commerce, performance media, creator activation, customer service, weekly reporting rhythm.
12 Months+Scale
For established brands at meaningful monthly run-rate.
ScopeFull Operate scope plus expansion planning, new channel activation, retention engineering, executive-level reviews.
Ongoing, QuarterlyPricing shared in a separate commercial document following the diagnostic conversation.
Not sure which fits?
Start with a Diagnostic.
We map your commercial state and recommend a tier. No commitment until both sides see the fit.
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