Content is no longer a quarterly campaign. It is a daily operational requirement. A modern DTC brand needs between 15 and 40 pieces of creative every week — distributed across short-form video, livestream, marketplace listings, paid creative variants, and creator content. Almost none of it can repeat across surfaces. We treat content production as a factory floor, not a creative studio.
35
pieces of creative shipped per week, per brand. Production, creators, algorithm tuning, iteration, editorial anchor.
What this discipline
actually looks like.
Production Cadence
A weekly content sprint with predefined briefs, formats, and shooting blocks. Volume planned. Variations scheduled. Nothing improvised at the last minute.
Format Diversity
Short-form vertical video for TikTok and Reels. Photography for marketplace and ads. UGC-style creator content. Editorial photography for brand campaigns.
Algorithm Feedback Loop
Performance data feeds the next brief within 72 hours. Hooks that don't work get retired. Hooks that do get multiplied.
Creator Network
A tiered roster of creators activated on recurring briefs — not one-off paid posts. Costs amortized across a flywheel.
Editorial Anchor
A brand voice and visual codex maintained across every output, so the volume never feels generic.
Cross-Surface Adaptation
Each piece designed for one surface, then adapted — not the same asset rotated across five channels.
What you get,
week one onward.
Weekly content production sprint (15–40 pieces per brand)
Tiered creator network with recurring brief cadence
Performance-tied creative iteration cycle (72-hour replacement)
Photography and short-form video for paid and organic
Editorial direction and brand voice continuity
Cross-surface content adaptation for marketplaces and social
Operates alongside.
Curious how this would
look for your brand?
A Diagnostic Call is the fastest way to find out. 90 minutes. We map your commercial state and outline what an engagement would look like.
Book a Diagnostic Call →
hello@meraki.co
+62 821 1234 5678