Meraki / Case Studies / Brand 01
A wellness brand — Rp 5M → Rp 600M monthly, in 4 months.
Monthly sales, in 4 months. A 120× increase.
5M → 600M
4 months
Apr → Aug 2025
Wellness · Indonesia
Entered the engagement with a newly launched product line, a small content library, and inconsistent marketplace presence. Monthly sales at approximately Rp 5M. The founder had clarity on product and brand — but lacked a coherent commerce operating model.
Three primary gaps: no structured marketplace strategy, content output too low to sustain TikTok Shop visibility, and no live commerce cadence despite the category being one of the strongest performers in live formats. Customer service and listing hygiene also below platform thresholds.
Five disciplines.
One integrated motion.
Full marketplace architecture
Shopee, Tokopedia, TikTok Shop — listings, campaigns, voucher strategy, Mall optimization.
Daily content cadence
TikTok-native short-form video. 20+ pieces shipped weekly, performance-tied iteration.
Daily live commerce
Trained hosts, scripted segments, peak-hour scheduling across Shopee Live and TikTok Shop Live.
Performance media
TikTok Ads and Meta with full-funnel allocation. Cohort tracking from week one.
Weekly reporting rhythm
Tied to contribution margin and cohort CAC. Founder review every Monday.
What changed.
Within 4 months: Rp 600M monthly run-rate. More importantly, the operating model was stable — contribution margin positive, repeat rate building. A system that could scale, not a campaign that needed re-launching.
"Meraki didn't just grow our sales. They built the operating model that made the growth possible."
— Founder — Wellness Brand
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